Leasing to pet owners
How to sell your community to pet owners with confidence.
LIVE INTERVIEW
From Pet-Tolerant to Pet-Passionate: The New Leasing & Resident Retention Advantage, with Rick Ellis, CPM & Pam Pederson
Pet owners make up most of today’s renter pool, and they stay longer once they move in. With the right process in place, any leasing team can welcome them with confidence.
Logan Miller sits down with property management veterans Rick Ellis, CPM, and Pam Pederson to talk about leasing to pet owners, why third-party screening takes the risk and the guesswork off your plate, how to build a pet-friendly culture, and the leasing and retention strategies that keep units full.
Plus a few pet stories from 45+ years in the business.
🗓️ Wednesday, November 11
🕙 11 AM MT / 1 PM ET
Presented By
Rick Ellis, CPM
Multifamily veteran since 1980.
Has managed portfolios of up to 6,000 units across four major markets and consults for national management companies and REITs on leasing, retention, and the economics of apartments.
Pam Pederson
Founder, Enthusiastically Consulting
40-year multifamily veteran and national trainer who began her career at the Indianapolis HUD office. Pam trains teams, hosts webinars, and helps people tell their stories in a way that lands, with a knack for getting AI skeptics on board.
Logan Miller
Co-Founder & CEO, OurPetPolicy.
Has reviewed 100,000+ ESA requests and
hosts this conversation.
What We'll Cover
Why third-party screening pays off.
How handing pet screening to a third party protects your property, keeps decisions consistent, and frees your team to focus on leasing.
Building a pet-friendly culture.
What it looks like on site, from policies to amenities to how your team talks about pets, and why residents notice.
Leasing and retention strategies that work.
Rick's proven approaches for turning pet owners into signed leases and long-term renewals.
Pet stories you won't forget.
The funny, the frustrating, and the lessons learned from decades of pets on property.
WHY THIS MATTERS NOW
6 out of 10
renters own a pet
62% of renters
who stayed put say pet policies
played a role
played a role
46+ years
of Rick's experience in multifamily
What You'll Walk Away With
🔹 Why third-party screening reduces risk and takes the pressure off your team
🔹 Simple ways to build a pet-friendly culture while building resident loyalty.
🔹 Leasing and retention strategies that fill units and drive renewals.
🔹 Your questions, answered live. Submit them at registration and we'll bring them into the conversation.
Wednesday, November 11 · 11 AM MT / 1 PM ET · Free
One hour. One honest conversation about leasing, retention, and pets on property.
Live attendance is capped. Register to hold your seat, or lock in the replay if Wednesday doesn't work.
About OurPetPolicy
OurPetPolicy delivers a comprehensive solution for property owners to confidently manage pets, assistance animals, and related resident requests across their portfolios. By combining technology with real-world expertise, OurPetPolicy helps reduce unreliable submissions, improve compliance, streamline communication with residents, and ease the growing administrative burden faced by property teams.